IVAN DOTSENKO · SENIOR PRODUCT DESIGNER · 17 YEARS

Product design,end to end.

Research → UX → pixel-perfect UI → motion → shipped. For mobile.

17 years in product and craft — from founding a motion studio to shipping a suite of iOS apps as Senior Product Designer at GreenSoft. I own the whole arc: research, flows, UI, design systems, motion — and I design with an AI-augmented workflow (Claude Code, MCP, multi-agent). The work below is self-initiated concepts — end-to-end explorations of product thinking and craft. Open to senior product roles — let's talk →

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Product Design• UX Research• UI Design• Design Systems• Interaction Design• Prototyping• User Flows• Usability Testing• Wireframing• Design Tokens• Figma• Motion Design• Web3 & DeFi• Crypto Products• Design Strategy• Product Design• UX Research• UI Design• Design Systems• Interaction Design• Prototyping• User Flows• Usability Testing• Wireframing• Design Tokens• Figma• Motion Design• Web3 & DeFi• Crypto Products• Design Strategy•

SELECTED CONCEPTS

Self-initiated work

Seven self-initiated concepts — each an end-to-end exploration of a different design muscle: interaction, design systems, AI-product UX, web3 safety, real-world service flows. No client data, no invented metrics; just the thinking and the craft.

(07)

01

SwipePhoto

Tinder for your photo library. Swipe left to delete, right to keep. Duplicates finder, screenshot cleaner, storage scanner — all in a pop-art pink package.

iOS UI/UX Photo Cleaner Pop Art
View Case Study
iOS Photo Cleaner

Swipe
Photo

Swipe • Clean • Free Space

02

Observer Adblock

Comprehensive iOS security suite — ad blocking, AI security assistant, protection scanner, link checker, Wi-Fi audit, and data leak monitoring. Desert-inspired design.

iOS UI/UX Adblock AI Security
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iOS Adblock & Security

Observer
Adblock

6 modules • AI powered

03

Green VPN

Nature-inspired VPN client for iOS. Swipe-to-connect toggle with a living mountain landscape that shifts between day and night based on connection state.

iOS UI/UX VPN Illustration
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iOS VPN Client

Green
VPN

Swipe • Connect • Protected

04

SoftShield VPN

A friendly one-tap iOS VPN — global servers, built-in speed and leak tests, onboarding and a focused paywall. Designed end to end.

iOS UI/UX VPN Privacy
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iOS VPN App

Soft
Shield

One tap — private

05

Fluid Chat AI

Multi-modal AI companion — text generation, image creation, code assistance, and 12+ specialized assistants. Wrapped in fluid magenta-to-teal gradients.

iOS UI/UX AI Chat Fluid Design
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AI Chat Companion

Fluid
Chat AI

Chat • Create • Code

06

Hypurr Wallet

Non-custodial crypto wallet for Hyperliquid ecosystem. Send, swap, earn, and explore dApps — all wrapped in a deep emerald dark UI with mint accents.

iOS Web3 Crypto DeFi
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Hyperliquid Ecosystem

Hypurr
Wallet

Send • Swap • Earn • dApps

07

Yooca

Hire a professional driver for your own car. School drop-off, pet to vet, airport transfer, after party — UAE-based service with Apple Pay & Google Pay.

iOS UI/UX Mobility UAE
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Driver-on-Demand

Yooca

Your Car • Their Driver

Skills & Tools

Everything I work with

UI DesignUX DesignUX ResearchDesign SystemsWireframingPrototypingResponsive DesignMobile DesignFigmaPhotoshopIllustratorSketchAfter EffectsMotion DesignLottieLottieLabRiveSVG AnimationsCSS AnimationsFusion 360Adobe AnimatePlasticityOrca Slicer3D PrintingHTMLCSSJavaScriptSCSS / SassWeb ComponentsPythonLinuxBashDockerGitSSHWeb3BlockchainAICursor IDEClaude Code CLIMCP ServersAI Memory SystemsMulti-Agent SystemsVibe CodingPrompt EngineeringLLMsRAGAI WorkflowsCommunicationTeam LeadershipProject ManagementMentoringProblem SolvingAgile / ScrumClient RelationsCode ReviewCritical ThinkingTime ManagementNegotiationHiringPublic SpeakingCross-Team CollaborationTrelloJiraConfluenceSlack

Experience

17 years of making things

2008 — 2012 4 yrs
Advertising Designer
Realweb · Goldbach Interactive
Started the journey in digital advertising — display campaigns, banners, landing pages. Learned to think fast, ship faster, and optimize for metrics while keeping the craft sharp.
Photoshop Illustrator Flash HTML/CSS Display Ads
● Saint-Petersburg, Russia
2012 — 2014 2 yrs
Founder & Creative Director
Rino Tit's — Animation Studio
Founded a motion design studio. Produced animations using Adobe Flash and HTML5 — explainer videos, interactive banners, brand content for clients across industries. Wore every hat — from storyboarding to client pitches.
Adobe Flash HTML5 After Effects Motion Design Storyboarding
● Saint-Petersburg, Russia
2014 — 2017 3 yrs
CEO & Lead Designer
Rino Ltd
The studio grew into a full-service digital agency. Managed a team of 3 to 12 people — designers, animators, developers. Ran production, hired talent, and kept creative quality high across all projects.
Team Management Production UI/UX Branding 3–12 people
● Saint-Petersburg, Russia
2017 — 2020 ~3 yrs
Freelance UI/UX Designer
Independent
Went location-independent. Worked with startups and agencies remotely while traveling through Southeast Asia and the US. Focused on mobile-first product design and design systems.
Figma Mobile Design Design Systems Remote Startups
● Indonesia · USA · Thailand
2020 — 2026 6 yrs
Senior Product Designer
GreenSoft
End-to-end product design for a suite of mobile apps — from research and wireframes to pixel-perfect UI, prototyping, and developer handoff. Shipped 20+ screens per project, built component libraries, and integrated AI workflows into the design process.
Product Design Figma Prototyping AI Tools Design Ops iOS / Android
● Remote